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Joules to join line-up at The Boulevard

Joules has become the first retailer of 2020 to sign up for a store at The Boulevard designer outlet centre. The lifestyle clothing brand will open… View Article

FASHION

Joules to join line-up at The Boulevard

Joules has become the first retailer of 2020 to sign up for a store at The Boulevard designer outlet centre.

The lifestyle clothing brand will open a 2,100 square foot shop at the centre later this year.

Tom Joule, Joules founder and chief brand officer, said: “We’re thrilled to be opening a new Joules store at The Boulevard. We’re really looking forward to bringing our unique personality and style to shoppers later in the year. We’re initially creating 12 full-time and part-time roles so are keen to hear from people who love fashion and are as passionate as we are about the Joules’ brand.”

The Boulevard has signed up nine new retailers in the last 12 months and seen its sales increase by 7%. In addition, it achieved its best-ever Christmas trading period in 2019 with footfall rising by 4%. Other retailers at the centre include the likes of Nike, Adidas, Hugo Boss, Jack Wills, Timberland and GAP.

Chris Nelmes, retail director at The Boulevard, said: “After our best year in 2019, we’ve started 2020 with a bang. Joules is a fantastic addition to The Boulevard’s retail portfolio – womenswear is one of our consistently strong categories and we’ve worked hard over the year to really bolster our offering with standout brands.”

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