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Joules hires Jonathon Brown as chief executive

Lifestyle clothing brand Joules has named Jonathon Brown as its new chief executive. Initially joining the business as chief executive designate early next month, he will… View Article

FASHION

Joules hires Jonathon Brown as chief executive

Lifestyle clothing brand Joules has named Jonathon Brown as its new chief executive.

Initially joining the business as chief executive designate early next month, he will officially take on the role on 30 September when he will succeed Nick Jones following a short handover period.

In a statement, Joules said Brown has a strong track record of improving performance and implementing strategic transformation programmes.

Having begun his career in various marketing and digital roles at Schroders, British Airways and Coca-Cola, Brown’s CV also includes stints as director of multichannel at Kingfisher and omnichannel director at John Lewis. He was then appointed as chief executive of MandM Direct, where he executed a successful turnaround plan, and chief operating officer  of Moonpig owner Photobox Group. More recently, he was chief executive of Compare the Market.

Ian Filby, non-executive chairman of Joules, said: “The board was in unanimous agreement that, amongst some very high calibre candidates, Jonathan was the standout choice to be our new CEO. He has significant experience across the retail and digital industries, a proven track-record of delivering business transformation, and the vision and ambition to lead Joules through the next stages of its development.”

Thanking Jones for his “outstanding commitment and drive” over recent months, Filby added: “Under Nick’s leadership Joules has made good progress against its strategy to develop as a digital-led lifestyle group and, more recently, he has spearheaded the implementation of several important strategic initiatives that the board believes will underpin the group’s future success.”

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