THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Joe Browns launches first own label childrenswear offering

Fashion retailer Joe Browns has launched its first childrenswear offering with a trial capsule collection of graphic t-shirts. Priced from £12, the ‘Mini Me’ range comprises… View Article

FASHION RETAIL NEWS UK

Joe Browns launches first own label childrenswear offering

Fashion retailer Joe Browns has launched its first childrenswear offering with a trial capsule collection of graphic t-shirts.

Priced from £12, the ‘Mini Me’ range comprises 12 items for four to ten year olds, with six options for boys and the same for girls. The prints feature “confident fun” colours as well three Christmas themed designs.

Jane Reik, buying director at Joe Browns, said: “Our unique, fun, handwriting, that takes its cue from a group of friends laughing, joking and being carefree sits perfectly with what both parents and children alike are looking for when it comes to their wardrobe.”

Joe Browns has recently announced that it is aiming for annual sales of £100 million by 2026, which is a 138% increase on its current turnover.  This will be achieved through growing its customer base and expanding its existing ranges which also include homewares.

Reik added: “For some time customers have been asking us about childrenswear. Mini Me’ is a capsule collection to start the ball rolling, which we will continue to review to establish how well it performs and leans into our ambition to deliver £100 million sales by 2026.”

Subscribe For Retail News