Hugo Boss posts decline in first quarter sales and profit
Hugo Boss has reported a decline in first quarter sales and profit following the impact of adverse market conditions.
In the first three months of 2025, the fashion brand’s sales fell by 2% to €999 million with declines of 1% in both EMEA and the Americas and an 8% drop in the Asia Pacific region. Hugo Boss attributed the sharper fall in Asia Pacific to persistently weaker demand in China.
Online sales grew by 4% to partially offset a 4% fall in physical stores and a 3% drop in bricks-and-mortar wholesale.
Meanwhile, EBIT totalled €61 million compared to €69 million a year earlier.
Never Miss a Retail Update!Daniel Grieder, chief executive of Hugo Boss, said: “Following a strong finish to 2024, our performance in the first quarter of 2025 was affected by the rising macroeconomic uncertainty, which impacted global consumer sentiment and our industry.
“Against this backdrop, we continued to place strong emphasis on what we have in our control. We further advanced our most impactful strategic initiatives, such as our Boss One bodywear campaign with David Beckham, to further strengthen the relevance of Boss and Hugo.
“At the same time, we continued to realise cost efficiencies across important areas of our business, optimizing our global sourcing activities and unlocking further productivity gains. Altogether, these efforts supported our top- and bottom-line development in the first quarter.”
Looking ahead, Hugo Boss said it continues to expect group sales in reporting currency to remain broadly in line with the prior year (between–2% and +2%), with EBIT to increase by 5% to 22%.
Grieder added: “With our two powerful brands, our resilient supply chain, and our agile organisational platform, I am confident in our ability to successfully navigate the external challenges ahead. We are well positioned and firmly committed to continuing our journey in 2025 and beyond.”
