Hugo Boss joins Brands At M&S
M&S has announced that Hugo Boss has become the latest brand to join its Brands At M&S platform.
The initial collection will include a range of men’s premium underwear, loungewear, vests and tees.
Stephanie Macleod, head of category for third party brands at M&S, said: “Hugo Boss joins a curated selection of leading brands on the Brands at M&S platform, giving customers even more choice from names they know and trust.
“This growing portfolio complements our strong own-brand proposition and reinforces our ambition to make M&S more relevant, more often.”
Subscribe to TRBThe launch also underpins M&S Menswear’s strategy to elevate its offering and strengthen its position as a leading destination for men’s style, while continuing to uphold its reputation for quality and value.
Other brands offering men’s underwear and loungewear at Brands At M&S include Calvin Klein and Tommy Hilfiger.
Mitch Hughes, director of menswear at M&S, said: “We’re thrilled to welcome Hugo Boss to M&S – a premium brand that’s synonymous with quality fabrics, confidence and timeless design.
“Having a credible branded offer alongside a confident own-brand proposition is central to our strategy to deliver choice and style, quality & value in one trusted destination, helping our menswear customer look and feel good.”
In August, M&S launched M&S Man, a channel dedicated exclusively to men’s style.
