Superdrug expands online marketplace to include 60 fashion brands
Superdrug has expanded its online marketplace to include a selection of fashion brands as part of plans to offer a cross-category shopping experience.
Chosen for their popularity, the 60 brands include the likes of Wrangler, Blue Vanilla, Nike, Regatta and Jack and Jones.
The move comes as the health and beauty retailer continues to focus on its Online + Offline strategy, which aims to provide customers with the best shopping experience across “any channel, anytime, anywhere”.
Simon Commins, chief commercial officer of Superdrug, said: “We are excited to offer our customers an even more diverse shopping experience, incorporating fashion brands that perfectly complement our existing ranges.
“This move will not only strengthen our position as a go-to destination for a wide range of personal care and lifestyle products but also present a new opportunity to connect with a large and highly engaged customer base that already loves these brands, unlocking new potential for online growth.”
