THE RETAIL BULLETIN - The home of retail news
HOME
VIRTUAL EVENTS
Christmas Ads
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Retail News
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
H&M’s recycled denim collection is its most recycled range to date

H&M’s autumn recycled denim collection is its most recycled collection to date as it continues its drive to make the fabric more sustainable. The ten-piece collection… View Article

FASHION

H&M’s recycled denim collection is its most recycled range to date

H&M’s autumn recycled denim collection is its most recycled collection to date as it continues its drive to make the fabric more sustainable.

The ten-piece collection includes baggy jeans, loose straight-leg jeans, a trucker jacket and an oversized overshirt, as well as accessories such as a bucket hat and shopper bag.

The collection is made out of 100% recycled fabrics, threads, labels and pocketing, and partly out of recycled metal zippers and trims.

Fabrics used for the clothing items include pre-consumer recycled cotton from industrial waste cuttings and post-consumer recycled cotton from collected garments and some with recycled polyester.

Meanwhile, the accessories are made entirely from fabrics that have been cut and re-used from production rejections.

In addition, H&M said the washing technique has a low environmental impact and is free from harmful chemicals.

H&M said: “The new collection is about highlighting the possibilities of recycled materials and providing denim lovers around the world even more choices in sustainability. Reusing from both production waste and collected garments is a vital part of one of the biggest ambitions at H&M, which is to move to a circular production system.”

The collection will launch on 9 September.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News