THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omnichannel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
M&S unveils denim collection as part of Jeans Redesign Project

M&S has unveiled its first capsule denim collection as part of the Ellen MacArthur Foundation’s Jeans Redesign Project. The retailer joined the project in 2021 and… View Article

FASHION

M&S unveils denim collection as part of Jeans Redesign Project

M&S has unveiled its first capsule denim collection as part of the Ellen MacArthur Foundation’s Jeans Redesign Project.

The retailer joined the project in 2021 and this is the first capsule collection to meet guidelines set out by the foundation.

Co-developed with over 80 denim experts, items are priced from £18 and span womenswear, menswear and kidswear in the retailer’s best-selling shapes.

M&S said the styles have maximised the use of easily recycled and renewable materials and are made with organic cotton, including a minimum of 25% recycled cotton. In addition, the garments have removed unnecessary components such as metal rivets, that hamper the recycling process, to enable more of the fabric to be successfully remade into new garments when recycled.

Monique Leeuwenburgh, director of sourcing for M&S clothing & home, said: “Denim is a staple clothing product and more sustainable denim really matters to us and to our customers. Our latest M&S Family Matters Index highlighted that the environment and the impact that clothing choices have on the planet is a top concern for our customers.

“Our Jeans Redesign capsule collection has been created with the Ellen MacArthur Foundation’s guidelines and offers customers the confidence their purchase is not only stylish, quality and great value – but also created with circularity in mind.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News