M&S unveils denim collection as part of Jeans Redesign Project
M&S has unveiled its first capsule denim collection as part of the Ellen MacArthur Foundation’s Jeans Redesign Project.
The retailer joined the project in 2021 and this is the first capsule collection to meet guidelines set out by the foundation.
Co-developed with over 80 denim experts, items are priced from £18 and span womenswear, menswear and kidswear in the retailer’s best-selling shapes.
M&S said the styles have maximised the use of easily recycled and renewable materials and are made with organic cotton, including a minimum of 25% recycled cotton. In addition, the garments have removed unnecessary components such as metal rivets, that hamper the recycling process, to enable more of the fabric to be successfully remade into new garments when recycled.
Monique Leeuwenburgh, director of sourcing for M&S clothing & home, said: “Denim is a staple clothing product and more sustainable denim really matters to us and to our customers. Our latest M&S Family Matters Index highlighted that the environment and the impact that clothing choices have on the planet is a top concern for our customers.
“Our Jeans Redesign capsule collection has been created with the Ellen MacArthur Foundation’s guidelines and offers customers the confidence their purchase is not only stylish, quality and great value – but also created with circularity in mind.”
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