H&M launches B2B Creator Studio

H&M Group Business Ventures has launched a new on-demand printing service for the merchandise sector.

The fashion retailer said the move had been fuelled by consumers and businesses wanting more choice, greater personalisation and increased flexibility, and follows on from other on-demand services within the group, such as Weekday’s use of 3D scanning technology to produce custom jeans and Singular Society’s personalised ceramics.

Using the assets built by H&M Group over the years, the retailer said Creator Studio’s mission is to create a new standard for merchandise through its lean production process, made-to-order digital printing and ecommerce setup and integrations. To scale the business, Creator Studio will grow its client base by onboarding a number of global brands and creators and expand its offering with experiences beyond traditional merchandise.

Ellen Svanström, head of business ventures H&M Group, said: “The customer of today is demanding more personalised products and experiences than ever. With our investments and initiatives within on-demand printing, we can really create value for the customer, external partners as well as for the H&M group and be a force for change in the merchandise industry. We enable creators to quickly tailor their message to their fans and at the same time reduce the risk of over production.”