Herschel chooses NYC for first US store
Herschel has opened its first store in the US as part of its 2023 expansion plans.
Situated in the Flatiron district on New York’s Fifth Avenue, the 2,500-square-foot store will offer one of the largest selections of Herschel products in the world, including the brand’s backpack collection, wallets and headwear. Its newly launched apparel line, Herschel Supply Uniform, will also be available, as well as the brand’s range of luggage, duffle bags and accessories.
Herschel co-founders Jamie and Lyndon Cormack collaborated with an in-house design team and lead designer Rye Johnson to create an immersive customer experience that aims to reflect the energy of New York City. In addition to retail space, the store will include a dedicated area for its rotating Artist in Residence programme.
Cormack said: “Opening a store in New York City has been a goal of ours since we launched the brand. There’s no city in the world that celebrates people on the move like New York, from local commuters to travellers across the globe.”
Niko George, director of Global Retail, added: “We’re thrilled to invite our community into the world of Herschel. Our goal for Flatiron, and for all Herschel stores, is to serve as more than just a backdrop for product. They will be true interactive spaces that will come to life through panels, events, and giving back to the community.”
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