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New Look chooses The Boulevard for first UK outlet store

Fashion retailer New Look is making its first foray into UK outlet retail by opening a clearance store at Northern Ireland’s The Boulevard. Due to launch… View Article

FASHION

New Look chooses The Boulevard for first UK outlet store

Fashion retailer New Look is making its first foray into UK outlet retail by opening a clearance store at Northern Ireland’s The Boulevard.

Due to launch at the Lotus Property owned scheme on 25 February, the shop will offer a range of women’s clothing, footwear and accessories.

Emma Lessani, head of property at New Look, said: “We are thrilled to open our first ever outlet store at The Boulevard. With high trading figures and a large footfall of key audience demographics, we feel this designer shopping destination is the perfect location for us to trial an outlet store, reaching both new and existing customers across Northern Ireland, and offering fantastic value on last season’s fashions.”

Following in the footsteps of Molton Brown, Joules and Asics, New Look is the latest retailer to set its sights on Northern Ireland as a prime retail location and is among a number of brands that have opened ‘firsts’ at The Boulevard including Crew Clothing and Luke1977.

Chris Nelmes, retail director at The Boulevard, said: “New Look is a fantastic addition to The Boulevard’s retail portfolio and slots in seamlessly with our other fashion brands such as Kurt Geiger, Guess, and Levi’s.  We, alongside our customers, are very much looking forward to welcoming the well-known retailer onsite. The signing is a testament to the success of the scheme.”

In December, The Boulevard posted its best month of sales on record and 2021 saw an overall sales increase of 23% compared to the same trading period in 2019.

 

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