Greggs and Primark collaboration
UK high street fashion chain Primark confirm new cafe and clothing range launching with pasty specialist Greggs.
Fashion mannequins at several Primark stores were mysteriously spotted with vegan sausage rolls and steak bakes as part of window and in-store displays in a nod to the collaboration, while items from the Greggs menu also appeared on Primark’s social media channels in a cryptic tease to fans.
The 11-piece clothing range will go on sale in 60 Primark stores later this month and the pair will open a pop-up boutique on Dean Street in London’s Soho ahead of the collection’s launch on 19 February.
The tie-up will include the opening of Greggs ‘Tasty by Greggs’ its largest ever branch inside of Primark’s Birmingham flagship.
The 130-seater café will open on the mezzanine level at Primark on February 12 with a menu that includes sausage rolls, bakes, pizza, sweet treats, and coffee. Customers will also be able to make click-and-collect orders via the Greggs App.
The Greggs store design includes a doughnut-inspired seating areas, a sugar strand doughnut swing and s picnic area.
There will also be a refillable water station and a self-serve coffee cart where customers can skip the queues and buy hot drinks using contactless payment.
