Gap Inc. acquires the Drapr virtual try on app
Gap has acquired Drapr, the online application that enables customers to create 3D avatars and virtually try on clothing items.
The app has been designed to help customers find the best size and fit for their personal style and body type, while helping retailers reduce unnecessary returns.
The deal was brokered by Gap Inc’s strategic growth office which is responsible for finding investments that fuel growth and accelerate new capabilities within Gap and its portfolio of brands.
Sally Gilligan, chief growth transformation officer at Gap Inc., said: “Fit is the number one point of friction for customers and, through their advanced 3D technology, Drapr has shown it can help shoppers efficiently find the size and fit they need. We plan to leverage Drapr to help Gap Inc. improve the fit experience for our customers and accelerate our ongoing digital transformation.”
Drapr was founded by David Pastewka, Will Drevno and Richard Berwick, who have collaborated on 3D technology for more than ten years with early support from Boost VC and Berkeley SkyDeck.
Pastewka said: “Most people either don’t know their exact measurements or are looking for a specific type of fit that numbers alone can’t tell them. Drapr has proven effective and we are excited about the impact we can have on customers at scale as part of the Gap Inc. family.”
Through the company’s Athleta brand, Gap’s strategic growth office has participated in the latest funding round for Obé fitness, a digital fitness platform with a focus on entertainment, pop culture and design. The partnership will come to life through Athleta’s AthletaWell community platform that aims to increase brand engagement.
