Amazon launches ‘Virtual Try-On for Shoes’
Amazon has introduced an interactive mobile experience that enables people to virtually try on shoes as it looks to create more immersive experiences for fashion shoppers online.
The Virtual Try-On for Shoes offering will allow customers to visualize how a pair of shoes will look on themselves from every angle.
Available for customers in the US and Canada, it can be accessed via the Amazon shopping app on iOS.
After selecting a shoe, customers tap the Virtual Try-On button below the product image and point the camera on their mobile device at their feet to see how the shoes look on them. They can also move their feet to see how the shoes appear from different angles.
The experience also allows customers to seamlessly change the colours of their chosen footwear by scrolling through a carousel of options. They can also take a photo and share it through social media.
Muge Erdirik Dogan, president of Amazon Fashion, said: “Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customer.
“We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are. We look forward to listening and learning from customer feedback as we continue to enhance the experience and expand to more brands and styles.”
