THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Gap Inc launches new credit card programme

Gap Inc, the parent company of Old Navy, Gap, Banana Republic and Athleta, is launching a new suite of credit cards as it looks to boost… View Article

FASHION RETAIL NEWS UK

Gap Inc launches new credit card programme

Gap Inc, the parent company of Old Navy, Gap, Banana Republic and Athleta, is launching a new suite of credit cards as it looks to boost loyalty.

The news follows last year’s announcement that Barclays had become the official issuer of Gap Inc’s co-branded and private label credit card programme in the US and Puerto Rico through the Mastercard global payment network.

This latest move will see Gap Inc’s existing 10 million card members being fully migrated to the Barclays programme. Gap said customers will will receive their cards later this month.

New Navyist Rewards, Gap Good Rewards, Banana Republic Rewards and Athleta Rewards Mastercard cards will enable cardmembers to earn five points for every $1 spent on purchases made at Gap Inc’s family of brands and one point for every $1 spent anywhere else Mastercard is accepted.

Chris Samway, senior vice president and head of rewards, loyalty and payments at Gap Inc, said: “We are very excited for our new partnership with Barclays and Mastercard, and to continue enhancing our programme benefits and shopping experiences for our more than 10 million cardmembers. We look forward to leveraging the unique capabilities this partnership brings to create meaningful value for our cardmembers.”

Subscribe For Retail News