Very launches virtual try-on experiences for beauty customers
Very has launched virtual try-on experiences for beauty customers as it looks to create a more immersive shopping experience.
The technology uses augmented reality to enable shoppers to discover and choose products that best match their needs.
Using ModiFace technology, customers shopping on Very’s app can virtually try on 24 lip products by L’Oréal Paris, Maybelline and NYX.
Meanwhile customers on Very’s mobile website can use Benefit Brow Try-on technology to experiment with different eyebrow styles, shades and shapes, and receive recommendations on the products required to create the looks.
Paul Hornby, digital customer experience director at The Very Group, said: “Technology is a powerful tool in creating immersive, personalised digital customer experiences and we’re excited to be bringing that to life for customers shopping our beauty category by working with big brands like L’Oréal Paris and Benefit.
“We’re also exploring the use of augmented reality across other categories like fashion, home and electrical. By using tech to bring our customers closer to products, we can recreate the in-person shopping experience online and give them even greater confidence that they’re choosing the right products for them.”
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