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French Connection strikes footwear deal with Sante + Wade

French Connection has signed an exclusive licensing agreement with size inclusive footwear brand Sante + Wade. In a year-long deal, the fashion retailer will work with… View Article

FASHION

French Connection strikes footwear deal with Sante + Wade

French Connection has signed an exclusive licensing agreement with size inclusive footwear brand Sante + Wade.

In a year-long deal, the fashion retailer will work with the brand on the development, manufacture and marketing of a footwear range for French Connection’s women’s ranges within the UK and Europe.

Amber Fenner, licensing manager at French Connection, said: “Licensing is an integral part of our business at French Connection. To partner with an industry innovator whose ethos and quality align with ours is invaluable to bringing the consumer the best possible product at key price points.”

The first collection will appear in-store in the spring/summer of next year with prices ranging from £80 to £120.

Sante + Wade’s marketing director Agnès Cushnie said: “Our philosophy is that everyone should have the opportunity to experience beautiful and comfortable shoes, whatever their size. We are delighted to partner with such a prestigious brand with a resounding success in the contemporary market.”

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