Marks & Spencer strikes deal with Irish roadside retailer Applegreen
Marks & Spencer has embarked on an exclusive partnership with Irish roadside retailer Applegreen to enable its food to be sold in more locations across Ireland.
A new M&S Food “shop-in-shop” will initially be available in five Applegreen locations.
Due to open in November, the first site will be in Mountgorry in Swords, Co Dublin. This will be followed by Booterstown, Co Dublin shortly afterwards. Three more locations will open in the first quarter of next year at Celbridge, Co Kildare, Kinsealy, Co Dublin and at the M11 services area at Cullenmore, Co Wicklow. Applegreen currently has almost 200 locations in the Irish market.
Products on offer will include “the best of M&S Food” including fresh fruit, sandwiches, salads, ready meals and a selection of other popular M&S items. These will be sold alongside Applegreen’s existing product range.
M&S trading director for Ireland Eddie Murphy said: “This partnership will expand our footprint in Ireland and help bring delicious, great value M&S Food to even more customers. Applegreen is a fantastic Irish brand, and we are hugely excited to be partnering with them in this market.”
Applegreen opened its first service station in Ballyfermot in 1992, and now operates almost 200 locations in the Irish market. It also has a significant business overseas, with operations in the UK and US, and a total of 620 locations and more than 700 branded food offers across its global network.
The company currently employs over 15,000 people.
Applegreen Ireland managing director Fiona Matthews said: “We are absolutely delighted to be partnering with M&S, a strong and trusted brand for high quality food. As a proud Irish business, we believe this partnership will complement our market-leading offer of choice, quality, value, and a great experience to our customers on the road. We are constantly improving to give our customers more choice and a better customer experience, and this agreement with M&S is part of that evolution.”
