Little Mistress strikes deal with Sainsbury’s
Womenswear brand Little Mistress has struck a deal with Sainsbury’s to enable its spring/summer collection to be sold online via the supermarket’s clothing brand Tu.
Little Mistress also creates standalone clothing brands and white label collections for other retailers including John Lewis, M&S, Next, JD Williams, Matalan and ASOS.
Mark Ashton, chief executive at Little Mistress, said: “We continue to adapt our collections to respond to demand from our retail partners and customers alike whilst driving our existing collaborations with talent. We are able to offer our big retailers’ exclusive colours and styles at sharper prices which has proved increasingly important throughout the cost-of-living crisis.”
The new Sainsbury’s partnership is considered by the brand to be a key retail move.
Ashton added: “Sainsbury’s is one of the UK’s most loved and trusted retailers which has developed a respected reputation in the fashion market with its Tu brand. Having a strong presence of fashion product on Tu.co.uk will see us reach a new demographic.”
