Footasylum partners with Apparel Group to drive Gulf expansion
Footasylum has entered into a strategic partnership with Apparel Group to accelerate its expansion across the Gulf region.
Under the agreement, Footasylum will partner with the group across wholesale, ecommerce and franchise channels as it looks to open 40 Footasylum stores across the GCC over the next five years. These openings will mark the brand’s first physical retail presence outside the UK, spanning the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.
David Pujolar, chief executive of Footasylum, said: “This partnership with Apparel Group is a major step forward for Footasylum. In recent years, we’ve begun to build a growing international presence through wholesale and ecommerce, and this agreement significantly accelerates that momentum in the Gulf region.”
With headquarters in Dubai, Apparel Group operates more than 2,500 stores and manages a portfolio of over 85 international brands across 14 countries.
Neeraj Teckchandani, chief executive of Apparel Group, said: “We are excited to welcome Footasylum into the Apparel Group family as we continue to diversify and strengthen our portfolio with brands that resonate with today’s connected, culturally-driven consumers. Footasylum’s unique position in streetwear and youth-centric fashion aligns exceptionally well with the dynamic tastes of shoppers across the GCC.”
