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Foot Locker appoints Melody Ehsani as creative director of women’s business

Foot Locker has hired Melody Ehsani, the LA designer behind the ME streetwear brand, as the first creative director of its women’s business. In her new… View Article

FASHION RETAIL NEWS UK

Foot Locker appoints Melody Ehsani as creative director of women’s business

Foot Locker has hired Melody Ehsani, the LA designer behind the ME streetwear brand, as the first creative director of its women’s business.

In her new role, she will design quarterly capsule clothing collections for the brand and will also curate an ongoing selection of Nike and Jordan products. Her first  collection will launch this summer in-store and online.

Ehsani worked with Foot Locker last year on the design of an exclusive capsule collection of basketball-inspired items for the brand’s “12 Days of Greatness” Christmas campaign. She has also previously collaborated with former Michelle Obama, Lauryn Hill, Wu-Tang Clan and more.

Patricia Respress, vice president and DMM women’s footwear and apparel at Foot Locker, said: “Melody Ehsani brings authenticity and years of creative leadership to the industry. Her diverse background of streetwear knowledge will help elevate our brand and expand our product offering, while driving real cultural impact within our women’s community.”

Footlocker has also announced that its it will be initiating a digital crowd-sourcing programme to solicit consumer feedback to help it decide where to launch Melody Ehsani x Foot Locker pop-up shops. The pop-ups will open a week in advance of the capsule collection being made available.

Ehsaini said: “Growing up, Foot Locker stores were a staple of my cultural landscape. I am truly honoured to become the first creative director for Foot Locker’s women’s business and for the opportunity to help shape and build upon the impact of their brand on a global scale.  I look forward to bringing my set of experiences to the table – not just as a designer, but as a longtime customer.”

 

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