Foot Locker appoints general manager for WSS
The Foot Locker sneaker and apparel retailer has appointed Blanca Gonzalez as senior vice president and general manager of its WSS banner.
Due to take up her role on 15 May, Gonzalez previously worked with Nike for more than 19 years in a variety of leadership roles spanning marketing, merchandising and sales.
In her new position, she will oversee the operations of WSS while reporting directly to Foot Locker’s chief commercial officer Frank Bracken.
Commenting on the appointment, Bracken said: “Blanca’s vast knowledge of the sneaker industry attained throughout her tenure with our great partner Nike will be an incredible asset to our WSS business, which has tremendous potential,
“Blanca’s remarkable experience, understanding of our diverse customers, and personal roots within WSS’s home turf will help deepen our relationships within communities and expand WSS’s unique offering of culturally connected experiences. She will also help us build the talent and operational capabilities to rapidly scale WSS, making it our next $1 billion banner.”
Foot Locker has around 2,700 retail stores in 29 countries across North America, Europe, Asia, Australia and New Zealand, and a franchised store presence in the Middle East and Asia. In addition to Foot Locker, its portfolio of brands includes Kids Foot Locker, Champs Sports, WSS and Atmos.
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