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Fabletics to open its first UK store on London’s Regent Street

The activewear brand Fabletics, co-founded by actress Kate Hudson, is opening its first UK store on London’s Regent Street this month. Described by the brand as… View Article

FASHION

Fabletics to open its first UK store on London’s Regent Street

The activewear brand Fabletics, co-founded by actress Kate Hudson, is opening its first UK store on London’s Regent Street this month.

Described by the brand as an “experiential pop-up,” the store will integrate the brand’s digital roots with a technology-driven approach to offer an omnichannel experience. The Fabletics store will be equipped with the brand’s Omnisuite and Omnishop technology, designed to seamlessly link online and retail activity for VIP members and associates to create a frictionless shopping experience.

The OmniShop technology will allow customers and Fabletics VIP members to request a different size or colour, check stock, and engage in styling tips, all without leaving the fitting room. In addition, touchscreens with a simple style quiz will be displayed throughout the stores to help customers decide which styles best suit their needs and preferences.

While iPod-based POS systems, powered by Omnisuite, will allow Fabletics associates to help customers shop the website and arrange for the free shipping of products directly to the customer’s doorstep.

The London store marks Fabletics 72nd worldwide and aims to enhance the customer experience by allowing consumers to “touch, feel and engage with the brand”. The store spans around 2,400 square feet across two floors and will offer size-inclusive ranges across its women and men’s collections.

Gerrit Müller, president international at TechStyle Fashion Group, said in a statement: “London is the ideal city to open our second European retail location. The UK is our top market in Europe, with some of our most passionate and loyal VIPs living in and around London.

“Our experiential pop-up shop will provide the best selection of Fabletics’ active-lifewear for both men and women, one-of-a-kind in-store experiences and outstanding customer service. We greatly look forward to continuing our European retail expansion and making our home for the next 14 months at one of London’s most iconic shopping destinations, Regent Street.”

Founded in 2013 by Hudson alongside co-founders Adam Goldenberg and Don Ressler, Fabletics offers a fashion-house approach to activewear by fusing style-centric design with high-performance technology to evolve activewear beyond the gym, into everyday wear.

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