Fabletics to launch in India via Reliance Brands partnership
Fabletics is to launch in India through a partnership with Reliance Brands Limited (RBL).
The activewear brand will debut simultaneously through a dedicated India website and its first mono-brand store at DLF Promenade in New Delhi. This will be followed by a second store opening in Mumbai.
Subscribe to TRBUnder the partnership, RBL will lead Fabletics’ development in the country through an omnichannel model, including experiential brand environments, while drawing on RBL’s experience building international brands for the Indian market.
Sumeet Yadav, head of RBL said: “India is undergoing an incredible transformation, driven by young consumers embracing movement, mindfulness, and athleisure as essential to their everyday lives.
“As we looked to expand our activewear portfolio, Fabletics stood out for its distinctive approach to making fashion-forward design accessible and built for everyday wear, making it a natural fit for the evolving Indian market.
“We’re excited to bring Fabletics to India and see considerable opportunity to introduce the brand to a new generation of active consumers.”
Fabletics’ assortment in India will include women’s and men’s activewear spanning training, running, yoga, Pilates, and everyday movement.
Meera Bhatia, president of Fabletics, said: “India represents an important next step in Fabletics’ international growth. We built Fabletics around the idea that consumers shouldn’t have to choose between performance, style and value, and we see that proposition resonating strongly with the way India’s active consumer is evolving.
“Reliance Brands combines deep market understanding with an ability to build global brands for India, making them the right partner for our long-term ambitions in the market.”
RBL has also recently signed an agreement to launch Kim Kardashian’s Skims shapewear brand in India. This will include a roll out of stores and an online channel, with the first Skims shops opening in Delhi and Mumbai.
