AllSaints continues UK expansion with two new store openings
AllSaints has opened two new stores this month at London’s St Pancras station and the Meadowhall shopping centre in Sheffield.
The St Pancras store marks the fashion brand’s second store opening within Network Rail Property locations following the success of the AllSaints London Bridge store which opened in May last year.
Spanning 810 square feet, the shop has been fitted out in AllSaints’ signature urban aesthetic, with high ceilings and brick walls complementing the original features of the station’s historic railway arches.
The opening means that AllSaints products are now available in 10 locations across London through a combination of standalone stores, concessions and outlets.
Frankie Mallinson, AllSaints’ global retail director, said: “We are pleased to announce the opening of our new store at London St Pancras – a landmark location that allows us to reach even more customers, including those travelling to or from the continent via the Eurostar.
Never Miss a Retail Update!“It marks an important milestone as we extend our presence in London, the city where AllSaints was born, and continue our valued partnership with Network Rail Property.”
Meanwhile, AllSaints’ new Meadowhall shop has replaced its previous store at the shopping centre. The brighter and more premium trading space will enable the brand to showcase a broader product range alongside signature staples such as its leather jackets and biker boots.
The openings form part of AllSaints’ ongoing UK expansion programme, following other recent launches at Birmingham Bullring, Manchester’s Trafford Centre and two locations in Glasgow.
The brand now has 306 sites globally including standalone stores, concessions and franchises.
Mallinson added: “These latest openings would not have been possible without the dedication and collaboration of teams across AllSaints, whose hard work continues to drive our growth as a global fashion brand.
“We are proud that our St Pancras store team leads – Anthony Ngot, Holly Bazendale and Chancelle David – have all been promoted from within, bringing with them a wealth of experience from other stores.
“At Meadowhall, we are privileged to have Lindsey Burns, our store manager, who has been with AllSaints for more than 14 years. We are immensely grateful to her and her team for their commitment to bringing the new store to life. The whole Meadowhall store team is excited to welcome customers back into our new space.”
