Fabletics to open its biggest retail space in Europe
Fabletics is to open its biggest retail space in Europe at the KaDeWe luxury department store in Berlin.
Spanning 160 square metres, the US activewear brand’s shop-in-shop will be situated in an area on KaDeWe’s newly redesigned fourth floor, due to launch this spring.
Subscribe to TRBThe Fabletics space will offer the brand’s signature collections, including high-performance training apparel, fashion-forward capsule drops, and lifestyle clothing for women and men.
Mark Ralea, general manager Europe at Fabletics, said: “Opening our largest retail space in Europe within one of the continent’s most well-known department stores underscores our commitment to a strong retail presence.
“This collaboration allows us to connect with customers in a premium, experience-driven setting while staying true to our core philosophy: luxury-inspired activewear that is accessible to every body.”
KaDeWe’s fourth floor concept will bring together a range of lifestyle, health and performance brands. Construction has already begun on what the department store described as a next-generation retail experience.
“Simone Heift, chief merchandising officer at KaDeWe, said: “This concept reflects the evolution of modern retail: today, our guests are looking for places to connect that offer more than just products – they seek experiences and lasting value that support their lifestyle and well-being.
“With Fabletics as a key partner, we are shaping a forward-looking retail environment that brings communities together and sets new standards for experiential retail.”
