Depop launches ‘Charity Seller Programme’ after charity listings grow by 600%
Fashion marketplace app Depop is launching a dedicated Depop Charity Seller Programme to help charity shops build successful online businesses on their marketplace.
The Charity Seller programme has been introduced to boost the revenues of charitable organisations, many of which turned to e-commerce amid store closures through COVID-19 lockdowns.
Depop will provide charities with tools, resources, exclusive offers and personalised support to effectively leverage the platform as an e-commerce channel.
This follows a period of significant growth for charity ecommerce. The volume of charity shop listings on Depop has increased by nearly 600% since the beginning of UK lockdown in March 2020.
According to data from the Charity Retail Association (the industry organisation for charity shops), the average charity shop in the UK lost over £33,000 in income when high streets closed during the third lockdown.
Rachel Swidenbank, VP of Sellers at Depop said: “The pandemic prompted many charities to pivot towards online selling, and we think there’s an amazing opportunity to build on this as the popularity of second hand fashion continues to grow. Using platforms like Depop, charities can reach a much wider audience with a more extensive offering than they can on their shop floors. 73% of unwanted clothing is still incinerated or landfilled – together with the charity sector, we’re advocating for a wider audience to buy and sell second hand as an undeniably better option for the planet and its people.”
