The Rug Seller Limited becomes Luxury Home Design Group
The Rug Seller Limited, the company behind TheRugSeller.co.uk, LuxeTapi.com and UltimateGrass.co.uk, has been renamed as the Luxury Home Design Group following the recent acquisition of homeware business Shabby.co.uk by owner Daniel Prendergast.
The move means the group now comprises four online home and interior brands.
Prendergast said: “We have experienced a period of sustained growth which was propelled in part due to the pandemic. But as an established and robust ecommerce retailer we were in a position to meet this growing customer demand, scaling our operation to fulfil the increase in customer orders and putting us in a position to make business acquisitions and extend our category offering further.
“As such, this rebrand reflects where the business is today with a family of four distinct homeware brands, a multi-category approach to the sector and ambition to grow further.”
With a 15-year background in retailing, Prendergast has grown LHDG’s homeware portfolio into a £9 million turnover business which operates from a head office and three warehouse premises in Manchester.
Growth has been boosted by the addition of new categories to the Rug Seller ecommerce platform, including bedding, cushions, wallpaper and paint. Brands include the likes of Brink and Campman, Orla Kiely, Clarke and Clarke, Morris & Co, Ted Baker, Sanderson, Calvin Klein, Louis De Poortere, Scion, Christian Lacroix and Abyss Habidecor.
Prendergast added: “We have nurtured and grown our relationships with a number of designer homeware brands including Orla Kiely, Morris and Co and Ted Baker, as well as offering customers a curated selection of products that aren’t readily available on the high street. We are in an unrivalled position to offer shoppers a huge breadth of choice when revamping and furnishing their home with accessories, furniture and wall coverings for all budgets and tastes.”
In addition to selling direct to consumers, the business supplies products to architects, interior designers, boutique hotels and TV companies.
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