The Rug Seller owner buys homewares retailer Shabby
Daniel Prendergast, the owner of TheRugSeller.co.uk, is giving Shabby Store a new lease of life after the homewares business went into administration earlier this year.
The brand has been relaunched under his new ownership and is now looking to expand its appeal.
Shabby.co.uk offers a range of high-end homeware products including bar stools, dining chairs, mirrors, lighting and accessories, The company has amassed half a million social media followers after it became a favourite of Instagram powerhouses Mrs Hinch and Billie Faiers.
Prendergast said: “Shabby.co.uk has a fantastic reputation as the go-to place for stylish interior products and the silver-grey and mirrored furniture style aesthetic that floods our Instagram feeds, especially thanks to celebrity customers like Mrs Hinch.
“After a successful few years of trading, and reaching an annual turnover of £2 million, unfortunately Shabby Store succumbed to the pressures that many retail companies are facing today, but it deserved to be saved and given a new lease of life, which is exactly what we’re planning to do.”
The Shabby website now offers a range of its most popular products from previous stock including chairs, lighting, ornaments and decorative jars. Prendergast is also looking to expand Shabby’s ranges and brand positioning with a view to extending the offering into other popular styles and trends.
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