Eaten Alive bags listings with Ocado and Holland & Barrett
Eaten Alive, the fermented foods producer founded by two former Michelin starred chefs, has secured listings with Ocado and Holland & Barrett for its fermented hot sauces.
Holland & Barrett will sell an exclusive two-pack featuring the Smoked Sriracha and Lime & Jalapeno sauces priced at £9.99, while Ocado will begin stocking six of the hot sauces priced at £3.99 later this month. The new listings follow a record quarter of growth for the company which also supplies restaurants such as Gordon Ramsay and Soho House, as well as healthy fast-food chain LEON.
Eaten Alive was founded in 2016 by Pat Bingley and Glyn Gordon following the pair’s careers with some of the UK’s top restaurants including The Ledbury, L’Enclume and Fera. After starting with a stall at London’s Borough Market, they then secured listings with the likes of Whole Foods, Planet Organic and various independent delis. The deals with Ocado and Holland & Barrett will enable the business to reach a wider customer base outside of London.
Bingley said: “Since the hospitality sector reopened earlier this year, we’ve seen unprecedent demand for our fermented foods range as people get back to enjoying restaurant-quality food and trying out new ingredients. We’re delighted to be able to bring our hot sauces to more customers across the UK via Ocado and Holland & Barrett – there is nothing like them on the market; as well as being deliciously addictive they are bursting with the good bacteria that helped create them.”
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