Crocs launches retail takeback programme in US
Crocs is piloting a new retail takeback programme in the US as part of plans to help address fashion waste.
Customers will be able to give their old Crocs shoes new life by taking them into Crocs retail stores in ten states.
Each participating store is equipped with a designated collection box where customers can drop of their old shoes. While supplies last, they will also be able to collect a free limited-edition “Crocs Saver” Jibbitz charm as a thank-you for partnering with Crocs to repurpose old shoes responsibly.
All Crocs retail stores in Colorado, Georgia, Illinois, Michigan, Massachusetts, Minnesota, Ohio, Pennsylvania, Virginia and Wisconsin are participating in the scheme.
Deanna Bratter, vice president, global head of sustainability at Crocs, said: “We’re excited to take this next step on our path toward innovating for a circular economy and a better future for footwear.
“This pilot program aims to address both environmental and social challenges faced by the fashion industry when it comes to product waste. Together with our fans, we can unlock innovation and partnerships to effectively reduce waste, reuse our materials, keep shoes out of landfills, and help people in need.”
Any lightly used Crocs shoes will be donated to Crocs’ partner Soles4Souls, an international non-profit organisation whose 4Opportunity programme works with partners to create local economic benefit in their communities through entrepreneurship and jobs. Meanwhile, the materials from well worn pairs that may be unwearable will be recycled to be used in new Crocs shoes.
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