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Crew Clothing extends partnership with Williams Racing

Crew Clothing is extending its partnership with Williams Racing as the team’s official travel kit provider as part of its commitment to British sport. The multi-year… View Article

FASHION RETAIL NEWS UK

Crew Clothing extends partnership with Williams Racing

Crew Clothing is extending its partnership with Williams Racing as the team’s official travel kit provider as part of its commitment to British sport.

The multi-year agreement will sit alongside Crew’s existing sponsorships, which include the Henley Royal Regatta, Exeter Chiefs, Lawn Tennis Association, Middlesex Cricket and the Legends Tour.

Launched in line with the F1 season, the 2021 collection included a full licensed product range that delivered record-breaking sales. During the next racing season, Crew will  once again provide the travel kit for Williams’ full track team and launch a 2022 licensed range in the spring.

David Butler, Crew Clothing’s chief executive, said: “We’re very proud to be partnered with Williams Racing. The extension of this partnership is a testament to the strength and success of the last year. Together, we will continue to inspire fans on the racetrack and beyond with memorable sporting moments spent wearing Crew Clothing.”

This season’s range has become more sustainable due the the brand saving around 1,860,000 litres of water through the use of organically grown cotton.  In addition, recycled fibres have been used, including pre-loved cotton and polyester.

James Bower, commercial director at Williams Racing, said: “We’re excited to extend our partnership with Crew Clothing and have them on board as the team’s official travel kit provider on a multi-year agreement. Their focus on quality, design and sustainability aligns perfectly with the spirit of Williams as we continue to transform both on and off track in this new era for the team.”

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