Crew Clothing extends partnership with Henley Regatta
Crew Clothing has extended its partnership with Henley Royal Regatta for a further three years.
To celebrate, the lifestyle fashion brand will return to the event with its best-selling capsule collection of occasion wear and wardrobe classics which is launching ahead of the 2024 Regatta season.
Drawing inspiration from the heritage of both Henley Royal Regatta and Crew Clothing, the new menswear offering will include a range of popular sweatshirts such as the Bowside style, varsity-inspired rowing blazers and polos alongside the brand’s signature rugby shirts.
Crew Clothing’s head of marketing Naomi Parry said, “Henley Royal Regatta is amongst the most stylish events in the summer sporting and social calendar in the UK. Our combined values and heritage make this a natural collaboration, and we’re delighted to be continuing our partnership and launching a fourth instalment of this much loved capsule collection.”
Henley Royal Regatta chairman, Sir Steve Redgrave added: “We are thrilled to be working with Crew Clothing for a further three years, a brand whose values are synonymous with the Regatta. We share so much in our heritage and tradition and the latest collection truly captures the spirit of the Regatta.”
As well as selling the clothing online and in selected Crew Clothing stores, the brand will once again be retailing on site at the event.
Hear Richard Surman, head of IT at Crew Clothing, speak at The Retail Bulletin’s Future of the High Street conference in London on 5 June. Register for your free tickets here
