Boux Avenue launches new campaign
Lingerie brand Boux Avenue has launched a new campaign called ‘Your Shape, Your Style’.
Focusing on a theme of female empowerment, the campaign features editorial style imagery that includes both striking group shots and close-ups of the products as the company looks to emphasise its expertise in providing women with perfectly fitting lingerie.
The launch follows the appointment of Zoe Price-Smith as Boux Avenue’s brand and product director in 2019 as well as the recruitment of an all-female product design team.
Price-Smith said: “I’m really passionate about women feeling empowered, as empowerment can lead you through so many positive avenues – you walk with your head held high when you feel confident – and this is key to owning your identity and living life for you. We are ensuring we are continuing to widen our product options and sizes to provide a diverse mix of products for every woman.”
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