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Boux Avenue empower woman with CoppaFeel! and Jo’s Cervical Cancer Trust partnership

Lingerie retailer Boux Avenue have partnered up with CoppaFeel! and Jo’s Cervical Cancer Trust, with a mission of looking after women from ‘top to bottom’. Breast… View Article

FASHION RETAIL NEWS UK

Boux Avenue empower woman with CoppaFeel! and Jo’s Cervical Cancer Trust partnership

Lingerie retailer Boux Avenue have partnered up with CoppaFeel! and Jo’s Cervical Cancer Trust, with a mission of looking after women from ‘top to bottom’.

Breast and Cervical Cancer are amongst the most common cancers for women in the U.K., with 1 in 7 women being affected with breast cancer in their lifetime, and 9 women a day are diagnosed with Cervical cancer, accumulating to 3,200 a year.

The partnership with CoppaFeel! and Jo’s Cervical Cancer Trust, will officially launch instores and online from May 2023, where customers will be able to provide a donation at till points in stores, and checkout on BouxAvenue.com, with equal 50% split of the donation to
both charities*. There will also be a Charity landing page on the Boux Avenue site, providing highlighted information on the charities, key facts and a link to The Avenue wellness blog.

Throughout the partnership Boux will be updating The Avenue Wellness Blog with educational content to be able to help and support their community, along with being promoted through Boux’s social media channels and email database on a monthly basis. These educational posts will offer a variety of support, information and guidance to empower the Boux community to be aware about breast and cervical cancer.

Colleagues from all over the business including 28 stores, offices and distribution centres will also be supporting the charity partnerships, through donations and marketing materials in store. Including all of Boux’s fitting suites having a graphic on their mirrors highlighting the partnerships with a QR code for customers to be able to scan, and take them through to the Boux AvenueCharity landing page where they will be able to find out more information, providing educational and support activities.

Zoe Price-Smith, Boux Avenue’s Chief Design & Product Officer commented: “At Boux Avenue we are passionate about supporting our community in any way we can, which is why we are thrilled to launch a partnership with not just one charity but two charities. By working with CoppaFeel! and Jo’s Cervical Cancer Trust we can make it our mission to look after women from top to bottom.”

“Boux Avenue will be able to become a supporting hub to our current and future community helping to raise awareness, educate and support. We have chosen CoppaFeel! and Jo’s Cervical Cancer Trust as they align with our key brand messaging of empowering women, taking ownership of their bodies and feeling confident. Whether that is confidence in checking your breasts on a monthly basis or attending your cervical screening. With this joint partnership we hope we can help make a positive impact in the women’s health sector.”

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