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Bluewater adds Crep Collection Club and Vanilla to its line-up

The Bluewater shopping destination has welcomed Crep Collection Club and Vanilla to its retail line-up. Situated adjacent to Jo Malone on the centre’s Upper Guild Hall, the… View Article

SHOPPING CENTRES, HIGH STREETS & RETAIL PARKS

Bluewater adds Crep Collection Club and Vanilla to its line-up

The Bluewater shopping destination has welcomed Crep Collection Club and Vanilla to its retail line-up.

Situated adjacent to Jo Malone on the centre’s Upper Guild Hall, the 1,042 square foot Crep Collection Club flagship  is the brand’s first physical store following two years of trading online. It will stock a premium selection of trainers, including hard to find releases for styles such as the Jordan 1, Air Force 1, and Air Max by Nike.

Jamal Okubule, founder of Crep Collection Club, said: “To be able to have launched at Bluewater is incredible. We are able to bring the very best in sneaker lines to a brand-new audience. Bluewater, with its line-up of retail brand names and its strong experiential offering, was a standout choice for us when selecting a destination for our debut. We are proud to have taken this next step into physical retail as part of our brand expansion.”

Meanwhile, the debut Vanilla store has opened on Bluewater’s Upper Thames Walk and combines the fashion retailer’s Blue Vanilla and Pink Vanilla labels. Situated next to H&M, the 3,616 square foot space will also stock a new shoe and accessory collection.

The news follows Bluewater’s signing of footwear and accessories retailer Carvela.

Rob Hardie, portfolio director for co-owner and asset manager of Bluewater, Landsec, said: “The launches of bricks-and-mortar debuts for Crep Collection Club and Vanilla adds a point of difference for Bluewater’s retail offer. These openings join a number of other brands who recently selected Bluewater and reinforces our position as one of Europe’s leading retail and leisure destinations.”

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