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Merry Hill signs Schuh Kids as Vanilla opens

Schuh Kids, the kidswear-focused arm of footwear retailer Schuh, is to open a new store at the Merry Hill retail and leisure destination. Due to launch… View Article

FASHION RETAIL NEWS UK

Merry Hill signs Schuh Kids as Vanilla opens

Schuh Kids, the kidswear-focused arm of footwear retailer Schuh, is to open a new store at the Merry Hill retail and leisure destination.

Due to launch this summer, the 4,000 square foot space will be situated adjacent to the centre’s existing Schuh store.

The new store will stock the retailer’s full range of kids’ shoes, trainers and boots from the likes of Nike, Converse, Vans and PUMA, as well as products from specialist kids’ footwear suppliers such as Lelli Kelly. The company said the store will move away from traditional gendered categorisation and present each collection by brand as part of a new 2020 store design concept.

Neil Partington, retail director at Schuh, said: “We are delighted to introduce Schuh Kids into a new unit at Merry Hill, to provide a seamless shopping experience to our customers in the West Midlands. Meeting the growing demand from kids in the region, the new Schuh store will provide a vibrant home for our ever-growing footwear offering.”

Merry Hill has also recently added trend-led womenswear brand Vanilla to its line-up. The 4,500 square foot store on the centre’s  Upper Mall stocks the Blue Vanilla and Pink Vanilla collections.

Michelle Burns, head of retail stores at Vanilla, said: “Merry Hill is a key West Midlands retail and leisure destination, so we are hugely excited to have opened the doors and to be welcoming in a new customer catchment for Vanilla. We feel sure they will become fast fans of our unique, on-trend approach to fashion.”

Merry Hill has also announced that community-focused concept Nike Unite will launch a 10,165 square foot space on the centre’s lower level later this year.

Alistair Winning, asset manager at Sovereign Centros, said: “The signing of Schuh Kids, which builds on the existing offer of Schuh, is testament to our efforts to create long-lasting and successful partnerships with leading retailers. We strive to respond to consumer demand wherever possible, and expanding the offer of existing tenants that our customers love is evidence of this.

“We look forward to welcoming Schuh Kids to Merry Hill this summer, and are also delighted to enhance the womenswear offer with the opening of a trend-led brand in Vanilla.”

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