ASOS launches second circular design collection and trial partnership with Thrift+
ASOS has launched a second circular design collection as it embarks on a trial partnership with clothing resale service, Thrift+.
The new range includes over 40 products, all of which are made from recycled, renewable or innovative materials and meet the retailer’s circular design criteria. In addition, all denim meets its commitment to the Ellen MacArthur Foundation’s Jeans Redesign Project.
Items include cut-out detail dresses, oversized colour-blocked shirts and boyfriend jeans. There is also a range of accessorises including printed headscarves and retro sunglasses.
The collection follows the retailer’s previous circular design collection, which was released in September 2020, and the publication of the ASOS Circular Design Handbook in November 2021.
Vanessa Spence, commercial design and visual director at ASOS, said: “To have a successful commercial future, the fashion industry needs to be both sustainable and circular.
“Over the past few years, we’ve been working with our partners and experts to discover how we can be more circular – one of our new 2030 Fashion with Integrity goals. The launch of our second circular design collection, which uses innovative new materials and takes our circular design criteria one step further, is a great moment for us as we continue to develop our expertise in this area.”
The trial partnership with Thrift+ will enable customers to sell pre-loved clothes whilst receiving credit that can either be donated to charity, used to purchase second-hand fashion on Thrift+, or redeemed as ASOS vouchers.
Spence added: “Of course, design is just one piece of the circular puzzle – and to be truly circular, products must pass through circular systems as well as meet our circular design criteria. While resale is just one such system, we’re proud to be launching a new trial in collaboration with Thrift+ today, to extend the life of products by enabling them to easily and conveniently be resold.”
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