ABG appoints executive vice president of Reebok International

Authentic Brands Group has promoted Steve Robaire to the position of executive vice president of Reebok International.

In the newly created role, Robaire will lead the expansion of Reebok across international territories whilst developing new business opportunities and driving sales and growth. He will also be the first point of contact for Reebok’s international partners.

Reporting to Jarrod Weber, ABG group president lifestyle and chief brand officer, he will take up the role on 1 July.

Weber said: “Steve’s track record in growing Reebok’s market share and sales growth in Greater China and Europe makes him an excellent leader for driving Reebok’s business across all international markets. There’s an incredible appetite for the brand across key markets, and with Steve leading the charge, we are primed for success.”

Robaire has nearly 15 years’ experience in brand licensing, sales and marketing after working for most of his career at Reebok in various positions around the world. Most recently, he served as vice president and general manager of Reebok in the Greater China region.