Authentic appoints new SVP of Reebok
November 10, 2025 8:00 amAuthentic Brands Group has appointed Daniel Schachne as senior vice president of Reebok to drive global push in basketball and performance sport. With more than 15... View Article
Tag Archive: reebok
Latest News: reebok
Reebok names new European CEO as it opens new HQ for the region in London
October 29, 2025 7:07 amReebok has announced the appointment of Marc Le Roux as its chief executive for Europe as it celebrates the opening of its new headquarters for the... View Article
Marks & Spencer welcomes Puma and Reebok to ‘The Sports Edit on M&S’ platform
February 16, 2024 7:18 amMarks & Spencer is adding sportswear brands Puma and Reebok to the ‘The Sports Edit on M&S’ platform. The move will enable the retailer to boost... View Article
[Guide] Text Message Marketing 101: Everything You Need to Get Started
November 14, 2022 8:16 pmThinking about adding SMS into your marketing strategy but not sure where to begin? Attentive have you covered. They’ve helped 5,000+ brands like Uniqlo, Reebok, and... View Article
Authentic Brands Group appoints new chief executive of Reebok
September 12, 2022 6:33 amAuthentic Brands Group has appointed Todd Krinsky to succeed Matt O’Toole as the new chief executive of Reebok. Having worked for 30 years with the sportswear... View Article
ABG appoints executive vice president of Reebok International
May 3, 2022 8:13 amAuthentic Brands Group has promoted Steve Robaire to the position of executive vice president of Reebok International. In the newly created role, Robaire will lead the... View Article
ABG expands Reebok’s footprint in Canada through new SportChek deal
March 11, 2022 7:48 amFollowing its acquisition of Reebok, Authentic Brands Group has embarked on an expanded partnership with multichannel retailer SportChek as part of plans to extend the footwear... View Article
Authentic Brands Group completes purchase of Reebok
March 4, 2022 8:21 amAuthentic Brands Group has completed its purchase of Reebok from Adidas in what is its largest acquisition to date. In a statement, ABG said it will... View Article
Authentic Brands Group partners with New Guards for Reebok
February 24, 2022 8:15 amAuthentic Brands Group has formed a long-term strategic partnership for the Reebok sportswear brand with Farfetch owned New Guards Group. The brand platform for luxury design,... View Article
