Marks & Spencer welcomes Puma and Reebok to ‘The Sports Edit on M&S’ platform
Marks & Spencer is adding sportswear brands Puma and Reebok to the ‘The Sports Edit on M&S’ platform.
The move will enable the retailer to boost its sportswear offer as part of its ‘Brands at M&S’ strategy.
It also means that M&S.com is now home to five out of the top ten global sportswear brands including Adidas, Puma, Columbia, ASICS and Reebok. It also offers items from Sweaty Betty, Girlfriend Collective and M&S brand Goodmove.
More than 140 products from the global sportswear brands will be added to M&S.com throughout February and March, including a range of performance and lifestyle apparel and footwear. These will include Reebok’s bestselling footwear styles, the Club C and the Nano.
The Sports Edit on M&S.com launched in February 2023 and since then searches for sportswear on the retailer’s website have grown by 110% year-on-year.
Nishi Mahajan, director of third-party brands at M&S, said: “Sportswear is an integral part of our wider Brands at M&S strategy as we continue to grow market share and brand credibility in the category.
“Our dedicated platform has been carefully curated to cater for every style, energy level and price point, complementing and completing the strength we have in our core Goodmove range. We’re growing at pace – and there is more to come this year.”
Nick Paulson-Ellis, founder and chief executive of The Sports Edit, added: “Our carefully curated edit of sportswear partners on The Sports Edit platform on M&S.com now includes five out of the top ten global sportswear brands, with more to follow later in the year – and we’re still only one year in.”
