Reebok names new European CEO as it opens new HQ for the region in London
Reebok has announced the appointment of Marc Le Roux as its chief executive for Europe as it celebrates the opening of its new headquarters for the region in London.
Le Roux has been working as chief executive of Groupe Royer since 2024 and has previously held senior roles at Adidas.
Commenting on his appointment, he said: “This is an incredibly exciting moment to join Reebok. The brand’s legacy, combined with the strong foundation established by Authentic, has created an environment for success.
“The opening of our new London headquarters marks a powerful symbol of Reebok’s future in Europe, and I’m thrilled to help write the next chapter of its story.”
Subscribe to TRBReebok described the new headquarters as a “strategic command centre”, designed to support its extensive network of regional partners, retailers, and consumers. The opening marks a significant milestone in Reebok’s global growth strategy under Authentic Brands Group, the company’s owner, and in collaboration with GB Brands, its European operating partner.
Le Roux will take over from interim chief executive, Steve Robaire, who will remain close to the Reebok Europe business by assuming an advisory role to the GB Brands board.
Robaire said: “Europe has always been at the heart of Reebok’s story, and this new office represents both a homecoming and a forward-looking investment,”
“We’re building a team and a space to reignite Reebok’s legacy in sport while connecting authentically with today’s culture and consumers. Alongside our new home, we’re proud to welcome Marc Le Roux as the new CEO of Reebok Europe, whose leadership will be instrumental in expanding the brand’s regional footprint.”
Reflecting Authentic and GB Brands’ commitment to locally led strategy and long-term growth in Europe, the headquarters will serve as both a commercial engine and a creative hub and will work closely with the Boston-based Reebok Design Hub.
