Authentic appoints new SVP of Reebok
Authentic Brands Group has appointed Daniel Schachne as senior vice president of Reebok to drive global push in basketball and performance sport.
With more than 15 years of experience in driving consumer brands, Schachne previously served as general manager of Jordan Brand’s performance sport business in North America as part of the eight years he spent at Nike.
In his new position, he will lead Reebok’s global growth strategy while working closely with licensing partners, retailers and brand ambassadors. Alongside Steve Robaire, global EVP of Reebok, he will drive Reebok’s brand momentum and growth worldwide.
Robaire said: “Daniel has built winning models in basketball and performance sport at some of the world’s top brands.
“His category expertise and hands-on leadership make him the right person to scale Reebok’s next chapter and unlock new opportunities for the brand globally.”
Schachne said: “I’ve spent my career at the intersection of sport and culture, and I’m excited for the opportunity to grow the Reebok brand globally.
“Together, with the Authentic team and our partners, we’ll lean into Reebok’s heritage and deliver products and stories that matter to consumers everywhere.”
The news follows Reebok’s appointment of Marc Le Roux as its chief executive for Europe last month.
