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David Beckham considering sale of DB Ventures to Authentic Brands Group

A deal between David Beckham and Authentic Brands Group (ABG) is reportedly underway, with Beckham considering the sale of around half of his management business, DB… View Article

FASHION

David Beckham considering sale of DB Ventures to Authentic Brands Group

A deal between David Beckham and Authentic Brands Group (ABG) is reportedly underway, with Beckham considering the sale of around half of his management business, DB Ventures.

According to a report by The Mail on Sunday, the deal could see the former England captain receive an investment of approximately 200 million pounds from the sale, offering a 55 percent stake in the company.

ABG bought Reebok from Adidas for $2.1bn (£1.78bn) in August 2021 and last month entered into a partnership with JD Sports owner JD Group, to sell more Reebok items online and across JD Sports’ and 2,850 stores.

The addition of DB Ventures to its portfolio will see Beckham’s business network come under partial control of the company, including the star’s brand tie-ups with Adidas, life insurance firm AIA and Tudor, the watch brand.

ABG own Juicy Couture as well as the image rights for iconic public figures, including Muhammad Ali and Marilyn Monroe. The value of ABG is around $12.7 billion.

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