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Hammerson to expand Bullring Estate’s leisure offering with addition of Lane7

Hammerson is to see the addition of the Lane7 boutique bowling concept at the Bullring Estate next summer. The 28,000 square foot space on Link Street,… View Article

ENTERTAINMENT

Hammerson to expand Bullring Estate’s leisure offering with addition of Lane7

Hammerson is to see the addition of the Lane7 boutique bowling concept at the Bullring Estate next summer.

The 28,000 square foot space on Link Street, which connects Bullring and Grand Central, will be Lane7 Group’s flagship destination and marks its biggest investment to date. In addition to bowling lanes, the venue will feature a rooftop terrace bar with views across Birmingham city centre.

Tim Wilks, director at Lane7 Group, said: “Birmingham has been a strong city for Lane7 since we opened our first site.  Our sustained success meant we needed something bigger in Birmingham, but, keen to evolve the Lane7 concept, we also wanted something special.  This is where the Bullring Estate came in.”

The signing forms part of Hammerson’s plans to diversify the Bullring Estate’s proposition by complementing the strength of the retail, restaurant and hospitality offer with innovative leisure and experiential concepts.

Toby Tait, director asset management at Hammerson, explained: “The Bullring Estate plays host to the very best retail brands, but we need to go further to provide consumers with an even greater range of reasons to visit.  Lane7 is reflective of this approach and the brand has embraced our ethos to create a concept at the Bullring Estate that will define the future of its business.”

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