Marks & Spencer builds beauty offering with addition of Estée Lauder Fragrance
Marks & Spencer has strengthened its beauty offering with the addition of Estée Lauder Fragrance.
From next month, over 30 of the beauty brand’s fragrances will be available on M&S.com and selected stores across the UK. The range will include popular choices such as Beautiful, Bronze Goddess and Pleasures collections for women and Aramis for men.
Estée Lauder Fragrance is the latest brand to join M&S as part of the retailer’s wider ‘Brands at M&S’ strategy and will bring the total number of third-party beauty brands available on M&S.com to 47. The move follows the arrival of skincare brand Clinique in 2022, which is also part of Estée Lauder Group. M&S said third-party brands now represent over 40% of total sales in its beauty category.
Heidi Woodhouse, director of home, furniture and beauty at M&S, said: “At M&S, we’re committed to becoming the trusted editor in beauty for our customers. We’re continuing to innovate with our leading own brands and introducing third-party partners who complement and complete our offer.
“Following the success of Clinique last year, part of the Estée Lauder group, we’re delighted to welcome Estée Lauder Fragrance; with our shared synergy in values, the partnership will support us to grow our relevance in the fragrance category where we know brand credibility is important.”
