Bang & Olufsen partners with Ferrari
Bang & Olufsen has embarked on a new partnership with Scuderia Ferrari for the 2023 Formula 1 season.
In addition to Bang & Olufsen’s logo being featured on the cars driven by Charles Leclerc and Carlos Sainz, the deal will include the brand working closely with Scuderia Ferrari to create “best-in-class” Formula 1 fan experiences. These will take place at Scuderia Ferrari’s facilities trackside at the Formula 1 Grand Prix races as well as in Bang & Olufsen stores across the world.
Bang & Olufsen chief executive Kristian Teär said: “Bang & Olufsen is built on innovation, exceptional craftsmanship and world class
performance and we are fuelled by a passion to create magical moments for our customers. The second you get in touch with our brand, we want that moment to be magical, luxurious, and timeless, and we believe that Scuderia Ferrari is the perfect partner to build these moments for music and Formula 1 fans alike.”
Trackside, Bang & Olufsen will install high-end products such as its Beolab loudspeakers and offer immersive TV experiences. Meanwhile Bang & Olufsen stores will hold a range of events celebrating the love of speed and music.
Benedetto Vigna, Ferrari chief executive, said: “We are pleased to welcome Bang & Olufsen on board as an official partner. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership.”
