ISAWITFIRST partners with global Buy Now Pay Later pioneer Zip
E-tailer’s latest tech-focused partnership will drive customer and sales growth
The 2021 Love Island official fashion partner, which recently marked its fourth birthday, expects a record uplift in sales through in-app purchases this summer, coinciding with the rising popularity of Buy Now, Pay Later at checkout.
The tie up with Zip is its latest move to adapt to the ways new customers are shopping post-pandemic. It follows recent partnerships with OOOOO and TikTok to launch shoppable videos on both platforms.
This is the third year the fast fashion e-tailer has partnered with ITV’s hit dating show and viewers will be able to shop the contestants’ looks on ISAWITFIRST, and directly on the Love Island app.
The Zip partnership will see the companies deliver co-marketing campaigns, helping to increase awareness among each other’s customer audiences. Zip’s popularity in markets including Australia and the United States will also provide future opportunities for ISAWITFIRST to generate international sales.
“Having seen astronomical growth in such a short space of time, we’re all about agility,” said Andrew Stevenson-Thorpe, CTO at ISAWITFIRST. “We love working with technology and payment providers like Zip who share our customer-focused vision for growth and can move quickly. Coming together with Zip is a win-win for our customers – they want great choice and value when shopping with us, and Zip offers a clear, flexible, interest-free way of paying.”
Zip announced its arrival in the UK earlier this year and has partnered with hundreds of large UK retailers and SMEs. Founded in 2013 in Sydney, it is one of the fastest growing Buy Now, Pay Later players in the world. Customers can check out with Zip and pay over four interest-free instalments, joining over 7 million Zip customers globally.
Ruth Spratt, Senior Director – Commercial at Zip, said: “This is what Zip does brilliantly. We’re working with ambitious retailers like ISAWITFIRST to bring our proven online and in-store BNPL services – already offered by over 45,000 merchants around the world – to British consumers. We have the scale, experience and team to make a real difference to our retail partners.”
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