Bang & Olufsen to open an immersive pop-up in Shoreditch
Bang & Olufsen is to open an immersive new pop-up space in Redchurch Street in London’s Shoreditch this week.
The venue has been turned into a Scandi styled oasis where customers can experience the brand’s iconic Beogram 4000c turntable or take advantage of a trade-in offer to upgrade their headphones.
It will also play host to a calendar of events for the public, including interactive workshops, experiences and live music. These will range from immersive sound and whisky tasting sessions with Scottish whisky brand Johnnie Walker Blue Label to Pitchblack Playback sessions that offer a distraction-free, immersive classic album listening experience in the dark.
In addition, a DJ booth and record store will offer visitors a floor-to-ceiling wall choice of curated vinyl and Danish espresso bar Hagen will operate a filter coffee bar serving a portfolio of special beans for visitors.
Customers can also browse a retail store where the brand’s full range of Connected Speakers will be available to self-serve play and purchase.
The pop-up will remain open for four weeks from 26 November.
