THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
John Lewis to expand Anyday range to include affordable fashion

John Lewis is set to extend Anyday, its new more affordable own-brand which has so far notched up sales of nearly £60 million, to include fashion…. View Article

DEPARTMENT STORE NEWS

John Lewis to expand Anyday range to include affordable fashion

John Lewis is set to extend Anyday, its new more affordable own-brand which has so far notched up sales of nearly £60 million, to include fashion.

The department store chain launched the Anyday range in April 2021 as the “most affordable” own-label brand yet with 2400 products across homewares, technology, baby care and baby clothing.

From September 13 there will also be menswear, womenswear and children’s clothing sold from the brand, with around 700 products. These include items such as £4 leggings for kids and £22 jogging bottoms for women.

Some products will also be stocked by the parent’s supermarket division, Waitrose. After a trial selling the Anyday line in some Waitrose shops over the summer, more than 120 branches will offer up to 300 products from the end of September, with plans to expand further in the future.

Pippa Wicks, executive director at John Lewis & Partners said: “Anyday is a step change for John Lewis and forms an important part of our business transformation plans.”

Wicks added: “It was created to deliver style, quality and value for money for everyday moments and has been our most successful own brand home launch for a spring season to date. The strong reaction from customers has led to nearly £60 million in sales in the first four months.”

Subscribe For Retail News